PEET’S COFFEE & TEA
Alfred Peet opens a coffee store in Berkeley. The original coffee revolution begins. Over the past four decades, Peet’s has been fueled by the ever-increasing numbers of true coffee lovers in the San Francisco Bay Area and across the nation.
My role as Online Marketing Manager
I lead the online experience for peets.com and associated digital properties. Collaborated cross-functionally to drive traffic and sales to website, call center and retail locations. I also created the Online Exclusive Coffee offerings and grew the category to be a major revenue driver.
