HOKA ONE ONE
In 2009, adventure racers Jean-Luc Diard and Nicolas Mermoud envisioned a new type of shoe. Each Hoka One One shoe is built upon a maximally cushioned midsole that offers superior protection, comfort and propulsion. The characteristic rocker geometry is beloved by runners all around the world.
My role as Senior Digital Marketing Manager
I lead digital brand experience and eCommerce for Hoka One One. As the newest brand to the Deckers portfolio, I launched it’s first consumer website and ecommerce store on the Demandware (Salesforce) platform. Working with the cross-functional team, we grew the brand from approx. 10 million to 100 million within 3+ years.
